Free Course
Module 1: Introduction to Blogging
Welcome and Course Overview
- Course introduction
- Course objectives and expected outcomes
Why Start a Blog?
- Benefits of blogging
- Successful examples
Blogging Fundamentals
- What is a blog?
- Different types of blogs
- Legal requirements
Module 2: Finding Your Niche and Target Audience
Choosing the Right Niche
- Importance of a niche
- Criteria for selecting a niche
- Market analysis and competitor assessment
Target Audience Analysis
- Who is your target audience?
- Target audience needs and problems
- Creating target audience personas
Module 3: Blog Setup and Technical Basics
Domain and Hosting
- Domain selection
- Best hosting providers
Blogging Platforms
- Pros and cons of different platforms (WordPress, Blogger, etc.)
- Setting up a WordPress blog
Design and Layout
- Selecting and customizing a theme
- Important design principles
Module 4: Content Creation and SEO
Creating High-Quality Content
- Types of blog posts (tutorials, lists, interviews, etc.)
- Tips for good writing
- Using images and videos
Content Planning and Editorial Calendar
- Creating a content plan
- Using an editorial calendar
SEO Basics
- Keyword research
- On-page SEO (titles, meta descriptions, header tags)
- Off-page SEO (backlinks, social media)
Module 5: Blog Monetization
Introduction to Monetization
- Different monetization methods
- Pros and cons of each method
Affiliate Marketing
- What is affiliate marketing?
- Selecting the right affiliate programs
- Integrating affiliate links in blog posts
Advertising
- Google AdSense and other advertising programs
- Ad placement
- Maximizing advertising revenue
Own Products and Services
- Creating and selling e-books, courses, and more
- Using e-commerce plugins
Memberships and Subscriptions
- Creating exclusive content for members
- Using platforms like Patreon
Module 6: Blog Marketing and Growth
Traffic Strategies
- Organic traffic through SEO
- Using social media
- Networking and guest posts
Email Marketing
- Building an email list
- Creating newsletters
- Automating email campaigns
Analysis and Optimization
- Using Google Analytics
- Evaluating blog statistics
- Optimizing content and strategies
Module 7: Long-term Success and Scaling
Long-term Content Strategy
- Planning for the future
- Re-optimizing old blog posts
Scaling the Blog
- Outsourcing and team building
- Process automation
Case Studies and Success Stories
- Analysis of successful blogs
- Applying success strategies
Bonus
Checklists and Templates
- Editorial calendar templates
- Keyword research checklists
- Prompts for e.g., ChatGPT
Access to a Discord Community
- Interaction with other course participants
- Regular Q&A sessions
Questions and Answers
Q: What costs are involved during the course? A: None
Q: How long does the course take? A: Setting up the blog will take 12 months, but the community will exist for ever.
Q: What knowledge do I need? A: No specific knowledge, the right mindset is important – learn, learn, learn, and don’t give up.
Q: How much time per day do I need to invest? A: In the first weeks about 2 hours at a time, later about 1 hour per day
Q: When does the next course start? A: On January 4st, 2025, an email with the access link will be sent one week before
Q: Can I still join after December 1st? A: A new course starts every 2 months.
Q: Where can I sign up? A: In the form below